Rolex really isn’t like any other watch brand. In fact, the privately held, independently run entity isn’t like most other companies. I can say this now with a lot more clarity than most people because I was there. Rolex rarely allows anyone into its hallowed halls, but I was invited to visit their four manufacture locations in Switzerland and experience first-hand how Rolex makes their famous watches.
Rolex is a universe of its own: respected; admired; valued; and known across the globe. Sometimes I sit back and think about all that Rolex is and does and find it hard to believe that at the end of the day, they just make watches. Rolex does just make watches and their timepieces have taken on a role beyond that of mere timekeeper. Having said that, the reason a “Rolex is a Rolex” is because they are good watches and tell pretty good time. It’s taken me over a decade to fully appreciate the brand, and it will probably take longer before I learn everything I’d like to know about them.
The purpose of this article isn’t to give you a totally inside look at Rolex. That isn’t possible because as of now there is a strict “no photography” policy at Rolex. There is a very real mystique behind the manufacture because they are relatively closed and their operations aren’t public. The brand takes the concept of Swiss discreetness to a new level, and in a lot of ways that is good for them. So since we can’t show you what we saw, I’d like to share with you some interesting facts that every Rolex and watch lover should know.